Best Practices for Creating an Employer Profile

Once you post a job, that is just half the battle. You still need to get people to apply for the job. Here are some tips that you can use to increase applicants to your job posting.

  1.  Fill out a comprehensive About section on your company profile.  The more information you can give about your company the more “real” the company feels.  Some tips for filling out the about section.

        a. Company history
        b. Company core values
        c. Size, location, and areas serviced
        d. Vision and mission statements

  2. Add your website and social media to the company profile.  Like the About section, the website and social media links are also visible to the virtual assistant when they are looking at job postings.  Just like you are nervous about hiring a virtual assistant, they are nervous working for a company that is across the world.  Their fear is they go work for a company that does not pay them.  They want to make sure the company they go to work for is a real company.  Having an online presence is a great way to do this.
  3. Upload a video profile.  Having a video profile, whether it is produced or just someone from the company in front of a webcam will humanize the company to the prospective applicant.